OK, enough talk about fats, what about the taste? Earth Balance uses agave as a sweetener which makes the peanut butter less bland than all natural but less sweet than Kraft. The taste is more salty than sweet (55mg of sodium per 1 tbsp) and has a very nice roasted flavour.
The peanut butter will retail in the U.S. at prices ranging from $3.99 to $4.49 for a 16oz jar at places like Whole Foods, Trader Joe's, Safeway, and Wegman's, but are not yet available in Canada (son of a . . . !). I certainly hope I can buy more in the near future. You can find out more here.